Empowering Women
Building Futures

Join a community dedicated to supporting female artisans and sustainable tourism in the heart of the Chenini Oasis, Gabès.

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Empowerment
Craftsmanship
Community
Sustainability
Heritage

OUR STORY

Founded on July 28, 2020, in the Oasis of Chenini, Gabès, "SheIsTheGoal" was born from the vision of local young women determined to create change. During the COVID-19 pandemic, our founder witnessed a powerful motivation among women to learn and grow, leading to the creation of an association dedicated to building a sustainable future through traditional craftsmanship and economic independence.

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Group of women artisans

OUR MISSION

Activities & Impact

We empower women through hands-on training, create economic opportunities with our solidarity market, and celebrate our culture at festivals, fostering a cycle of growth and preservation.

Our Activities & Impact

EMPOWERMENT & TRAINING

Hands-On Workshops & Formations

We provide regular training in traditional crafts using plant fibers, language skills, and personal development to build confidence and expertise.

Hands-On Workshops & Formations

COMMUNITY & COMMERCE

Our Weekly Solidarity Market

Every Saturday morning, we host a vibrant market, providing a direct platform for our artisans to sell their products and achieve financial autonomy.

Our Weekly Solidarity Market

CULTURE & HERITAGE

Participation in Fairs & Festivals

We actively participate in regional and national events, to celebrate and preserve our rich cultural heritage.

Participation in Fairs & Festivals
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What We Strive For

Empowering Women

To strengthen the psychological, economic, and social capacities of disadvantaged women, fostering leadership and financial independence.

Sustainable Tourism & Environment

To promote eco-tourism that respects nature and to protect our oasis by transforming plant waste into artisanal products.

Preserving Heritage

To motivate community participation in the cultural life of the oasis, celebrating and sustaining our rich traditions for future generations.

From Our Community

"The training transformed my life. I went from being a housewife to running my own small business. The skills I learned gave me confidence and financial independence."

— Amina B.S., Artisan & Workshop Participant

"The solidarity market has been a game-changer for my family. We now have a steady income, and I've made wonderful connections with customers who appreciate our traditional crafts."

— Fatima Z., Local Market Vendor

Ready to be Part of the Story?

Create an account to support local artisans, book a unique experience, or simply follow our journey.

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